Publication date: January 2017
Test drive days - simply test different vehicles
The B2C sellers hold regional test drive afternoons throughout the year. These take place at various locations throughout Switzerland. The aim is to allow senior citizens to get to know the vehicle in quiet and take a test drive without being disturbed.
Wondering how such an on-site contact works? Due to the Covid-19 situation, interested parties must register by phone. After greeting them at the required distance and wearing a protective mask, we discuss the desired vehicle's choice. After the choice, we go to the vehicle, which I disinfect directly in front of the prospective customer. After a detailed instruction, we go on the first drive to set "turtle or 1" at a walking pace. This way, I can run along beside the vehicle and give the prospective customer further tips or info. When the prospective customer feels comfortable, I switch the vehicle's speed to 10 km/h. Now the first drive begins without my presence.
Of course, I always keep an eye on the whole situation. If the interested party still feels comfortable, I set the vehicle to 20 km/h and then 30 km/h if a passing cat. M is available. This way, the prospective customer easily and comfortably gets used to driving and the possible speed. It also avoids unnecessary incidents on the spot that would immediately cause fear and discomfort towards the customer's vehicle. After the test drive, I sit down with the prospective customer at a table on-site, and I answer any remaining questions. Maybe there is a sales deal or a binding offer to sleep on.
Of course, the procedure is the same for a prospective customer's personal customer appointment directly on-site at his home.
04.02.2021, TOW